The Motorcycle Insurance Guide

Overall Personalized Rating: 4.7/5 (Excellent)

Overall Personalized Rating: 4.7/5 (Excellent)


Dairyland was founded in 1953 and focused on providing affordable rates to riders who had trouble getting them elsewhere due to blemishes on driving records or a lack of driving history. Dairyland still shines with these types of riders today. Dairyland has carved a niche for itself in the area of motorcycle insurance and competes with the major brands like Geico, Progressive and Allstate.

Key Benefits

  • Will often write policies for consumers who may otherwise have difficulty getting insurance
  • Particularly strong in motorcycle insurance as well
  • Competitive rates for riders with accidents, tickets or no prior riding experience

Ratings Summary

Ratings Highlights

Overall Rating
Dairyland received good marks for both price and service. Dairyland has been strong player in motorcycle for years and is particularly good for consumers who, because of driving records or inexperience, find it hard to get insurance.
Dairyland's pricing is most competitive for riders that are young, inexperienced, uninsured or have some issues with their driving record. If you fall into one of those categories be sure to get a quote from Dairyland.
Handling Claims
Dairyland is well ranked by our respondents in terms of its handling of claims.
Young Riders
Dairyland is very well ranked in providing insurance for young riders. Our pricing research showed Dairyland to have some of the best pricing young riders.
Bundling Auto with Other Insurance Types
Dairyland is focused on vehicle insurance, so if you are bundling auto and motorcycle Dairyland is a solid choice. However, Dairyland doesn't offer Homeowners or renters, so look elsewhere if you would like to one stop shop for all of your insurance needs.
Riders with Tickets/Accidents
Dairyland is highly ranked for riders with a less than perfect driving record. Our pricing research showed Dairyland to provide highly competitive pricing for riders that have a less than perfect record on the road.

Company Background

Founded in 1953, Dairyland is headquartered in Wisconsin. Dairyland writes policies in 42 states.

The Motorcycle Insurance Guide's Reviews Methodology

The Motorcycle Insurance Guide uses a proprietary algorithm to evaluate the motorcycle insurance options presented. Factors reviewed and rated include pricing, handling of claims, age of the rider, bundling, and rider type. These factors are evaluated and scored to provide an overall score for the carrier as well as being individually assessed to provide a detailed review of the fit of the carrier to the rider. The data comes from research The Motorcycle Insurance Guide conducts as an invite-only annual survey and from interviews with motorcycle insurance agents. Insights from experts, those whose job it is to understand and recommend the best insurance companies for their clients, is invaluable. Use of The Motorcycle Insurance Guide's 2024 reviews by third parties without the express written consent of The Motorcycle Insurance Guide is strictly prohibited.